Futu Holdings Limited (NASDAQ: FUTU) (“Futu” or the “Company”) is an advanced technology company transforming the investing experience by offering a fully digitalized brokerage and wealth management platform. Technology permeates every part of the business, allowing the Company to offer a redefined user experience built upon an agile, stable, scalable and secure platform. Futu primarily serves the emerging affluent population, pursuing a massive opportunity to facilitate a once-in-a-generation shift in the wealth management industry and build a digital gateway into broader financial services.

Futu launched the business on the premise that no one should be precluded from investing on the basis of prohibitive transaction costs or market inexperience. It thus designed a platform around an elegant user experience integrating clear and relevant market data, social collaboration and best-in-class trade execution, finding that by delivering the Futu’s vision through a purpose-built technology infrastructure it could disrupt traditional investing conventions.

Futu provides investing services in Hong Kong, Singapore, the United States, Australia, Japan, Canada and Malaysia through its proprietary digital platforms, Futubull and moomoo, each a highly integrated application accessible through any mobile device, tablet or desktop. The Company's primary fee-generating services include trade execution – which allows its clients to trade securities, such as stocks, ETFs, warrants, options and futures across different markets – as well as margin financing and securities lending. Futu surrounds its trading and margin financing services and enhances its user and client experience with market data and news, research, as well as powerful analytical tools, providing clients with a data rich foundation to simplify the investing decision-making process. Futu offers online wealth management product distribution services under Money Plus brand through Futubull and moomoo platforms, which provide its clients with access to mutual funds, private funds, bonds, structured products and other wealth management products, catering to their different investment targets and risk preferences.

Futu broadens its reach and promotes the exchange of information through NiuNiu/Moo Community, the Company’s social network services. In contrast to traditional investing platforms and other online brokers, Futu has embedded social media tools to create a network centered around its users and provide connectivity to users, investors, companies, analysts, media and key opinion leaders. This fosters the free flow of information, reduces information asymmetry and supports the investing decision-making process. For instance, users can exchange market views, watch live broadcasts of corporate events and participate in investment education courses offered through the NiuNiu/ Moo Classroom.

Futu has an active and rapidly expanding user and client base. Its clients are generally high earning. As of December 31, 2023, the average age of its paying clients was 38. Futu’s client base is loyal: the Company retained over 98% of the paying client base on a quarterly basis in 2023. The Company grows the client base mainly through online and offline marketing and promotional activities, including those through external marketing channels that it cooperates with and directly pays for as well as promotions and marketing campaigns conducted on the Company’s platform and word-of-mouth referrals.

Futu achieved significant growth in its user and client base. Futu's users increased from 18.1 million as of March 31, 2022 to 20.0 million as of March 31, 2023 and to 22.5 million as of March 31, 2024. Futu's paying clients increased from 1,326,163 as of March 31, 2022 to 1,528,103 as of March 31, 2023 and to 1,887,270 as of March 31, 2024.